WHAT THE F%#K IS NOR?
All right, so many of you don’t know about this brand or probably don’t even give a shit. But I’m gonna give you the concept or idea of what this brand represents. All right. So like many of of us in this world that we live in, live in a Spectrum of conformity. Conformability is at all time high, as we told us, we were kids that if you follow directions, if you listen, if you did your homework, listen to directions, be obedient, Even eat your fucking vegetables, et cetera, you will be able to accomplish whatever you wanted to in this life.
And as we got older, we started to realize, though that idea is somewhat truthful as if the fucking sky is sometimes blue; that the concept is still somewhat kind of bullshit. They don’t tell you the concept of social, in-constructive criticism, or social racism, economic racism, social survival amongst your friends, your family, your overall surroundings, and this day and age, with everything being so constant with internet and et cetera. This is the age of the f ***ing hater. Most people don’t realize that, but in my opinion, we are branding an idea that it’s more cool, to chastise a person for what they do, what they are, what they feel rather than supporting them or even just giving fucking respect for the effort…WTF!
But anyway this brand man, honestly, we just want us to build something, build a tribe, build a not just the following. I feel like the following is pretty common when it comes to ones success (shit doesn’t last long). we want to build a community, a community of motherf *****s that actually give a shit about the community. We are the community, we are fashion, the truthful concept of art when it comes to fashion.
And were selling the mindset that everything you want in this world is attainable if you’re willing to fight for that shit, truthfully fight for that shit. I don’t mean looking at other people’s ideas of what success is or emulating someone else’s idea of success. Just what I’m saying really actually giving a *** about what you put out in this world, the message behind it, or even just wanting to have fun with this shit and just giving your identity of what you want. That’s what this brand is about.
We’re gonna have a lot of UPS and downs. ALL OF US!! , we’ve been having UPS and downs from the beginning of this shit. It’s been truly a fun journey, some good days, some shitty days, some hard working days and some lax. I don’t give a *** days. But the concept of this brand man from day one HAS ALWAYS BEEN “what you reaching for?”.the highs & lows will determine wether or not those dreams & desires of yours are worth it. nothing that you want in this world is out of reach, never out of reach, no matter what it is, never outta reach, never fucking outta reach!!. We’re gonna be moving soon into the new decade in the next 4 to 5 years.
think about that in 4 years will be 2030! f **king sounds crazy to even saying it I ponder on what we all reaching for to lead to those years sometimes. What’s going to be the state of this and or our community whats going to be the norm , hell whats going to be the status quo?? A lot of us, including myself at times, just go through this world, trying to figure out or just taking it day by fucking day. Man, but I felt like, honestly, in my opinion, no matter what you do, in your life every day you work, if you’re working and putting up the shots in the gym, if you on your computer studying or , learning cut patterns or the latest music, the latest style, creating your own style of music or art. You’re working.
And if you’re just sitting back scratching your ass, laughing and joking with your tribe, or just stuck on the fucking internet, you’re working, every day you’re working. But it’s how you work that’ll have you prepared for whatever comes in the next stage of your life or this passion ,or this dream that you have.all of it is so fucking obtainable. I can go on and on about that every day, all day. This is the first segment and or the first plot or first blog of this brand. And there’s a lot of people that i’ve been blessed to walk this line with, walk this space with , stress with And a lot of them will be featured on this blog or these segment in the near future. But honestly, man, with the state of what we are in man, I’m just willing to see the journey. If you read this, which I know a lot of us don’t fucking read, I hope that we enjoy this journey together. Don’t read it. That’s cool. Check out some shit(on the website lol).we’ll be seeing you in the physical sense, or we will be seeing you in the digital sense. And like I said, WHAT YOU REACHIN’ FOR?
PEACE ! IM OUT……
